Karima El Khayyate, guardian of ancestral know-how

In the heart of the Meknes region of Morocco, Karima El Khayyate embodies the passion, perseverance, and transmission of a centuries-old art: Moroccan embroidery. A committed and inspiring woman, she coordinates with finesse and rigor the work of dozens of embroiderers spread across the surrounding villages, uniting their talents around unique creations, combining tradition and modernity.

Karima isn't just a coordinator; she's the living link between expert hands and markets in search of authenticity. Every day, she travels rural roads, interacts with artisans, passes on orders, checks raw materials, and, above all, ensures that every stitch, every pattern, respects the soul of Moroccan embroidery. Her goal: to promote the work of these often invisible women by giving them access to economic and cultural recognition.

Thanks to her work, many embroiderers find not only a stable source of income, but also a genuine source of pride. Under her leadership, ancestral know-how is perpetuated, renewed, and sometimes crosses borders through exhibitions, international sales, or collaborations with designers.

Karima El Khayyate is much more than a coordinator: she is a transmitter of memory, a silent conductor of Moroccan artisanal beauty. Through her, embroidery becomes an act of solidarity, transmission, and feminine resilience.

One of the pillars of Karima El Khayyate's work lies in the rigorous selection of materials used. Keen to preserve the quality and authenticity of each piece, she favors noble materials such as pure cotton, linen, and carefully selected natural canvases. For embroidery, she exclusively uses DMC brand threads, renowned for their strength, brilliance, and finesse. This attention to detail and durability gives the creations made under her supervision a timeless character. Each work thus becomes much more than a simple decorative object: it is designed to last for years without losing its beauty, and can be passed down from generation to generation as a true artisanal heirloom.