
I carry within me two intertwined cultures dear to my heart: France, my native country where I grew up and built my life, and Morocco, the land of my origins, my childhood memories and precious traditions.
I've always seen my mixed heritage as a source of wealth. I still cherish the colors of the Meknes souks, the aromas of my grandmother's tagines, and the elegance of Moroccan embroidery. Added to this imprint is the French influence: the idea that beauty and quality always go hand in hand.
As the mother of a little boy, I live this dual identity with pride and tenderness, and I aspire to pass on to him more than just a cultural heritage: values of humanity, sharing and responsibility.
So I decided to bring Tarz Art to life, a project that resonates deeply with me. Through this adventure, I want to celebrate much more than craftsmanship. Tarz Art is an expression of my ambition to blend beauty, tradition, and quality, while promoting authentic and timeless know-how. It is also an act of transmission, a way of sowing the seeds of a vibrant legacy that I wish to offer to my son and to all those who believe in the power of stories woven with passion and commitment.
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The birth of a committed dream
From a young age, I nurtured a dream: to create a project that made sense, a tool capable of having a positive impact. Touched by the reality of many Moroccan women, often relegated to the shadows despite their exceptional talent, I decided to bring Tarz Art to life.
For me, this brand is not just a business, it is a mission: to offer women embroiderers a way to emancipate themselves, to access a stable source of income and to have their ancestral know-how recognized.
I want these women to know that they play an essential role, that they are at the heart of creation. They are not invisible. They are artists, pillars of a precious tradition.
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Transmitting to build the future
As a caring and inspired mother, I place my son at the heart of my commitment. I want him to grow up understanding the importance of respecting his roots, honoring his history while looking toward the future with responsibility. Through Tarz Art , I have the deep desire to show him that art can be a tool for emancipation, and that every gesture, however small, can create a positive impact.
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Ethics at the heart of the project
Each Tarz Art lamp carries within it a unique story: that of the hands that made it, the lives it illuminates, and the link it forges between tradition and innovation.
My commitment: to make each creation a responsible act, respectful of people and the environment.
Through these creations, I don't just brighten up spaces; I seek to inspire, raise awareness and promote values that are close to my heart.